Barry W Thornton Things don’t happen in this world unless someone makes them happen

Services

CTO

I function as interim CTO, do the associated housekeeping (IP Portfolio management and expansion, Customer driven technology and product programs, organization, motivation, and structuring of Research efforts, create or maintain the technology roadmap, codification and prioritization of technologies, etc.) I help you define roles, get it going, and then drive the recruitment of the person you want.

Support – I work with your CTO to do the housekeeping and then if desired move the office of the CTO into being a more passionate and aggressive advocate of the company's technology and services soul. We institutionalize the evangelization of your company; it's a slight DNA change that lets you evolve successfully.

Reboot

I work as your interim entrepreneur or 'bootstrapper' working with parts of your team to draw out your next big hit; I 're-boot' the process of success. As companies mature they refine the power of operations, marketing, and sales to become stable margin and profit machines. But such environments don't encourage the 'orthogonal thinking' that the founders employed to get it all started. You may even have 'entrepreneur' teams to pursue new avenues. The problem is that the entrepreneurial or bootstrap way of life is not the corporate way of life. Seizing an idea, a 'heads-down' drive, taking it to the demo level and getting customer validation makes it ready to become the organization's property. I am that orthogonal mind that can take some of your people and get to that stage, then your organization can pick it up and do their voodoo that they do so well. My disruptive mind does its job then I'm disposable, the best of both worlds.

CCO

Develop the Chief Customer Officer function, your Customer Advocate, the ultimate bonding of a customer and supplier. Relationship development goes way beyond what you do now. Much as you think that you are ‘customer-centric' the reality is everything goes outward, little comes in. The CCO becomes the customer but inside the ‘firewall' created by the company culture. Sounds nuts? Welcome to the new world of Social Business 2.0. It's the competitive edge.

The CCO thinks about and understands the customer when he goes to sleep, everyone else thinks about the bottom-line. Please see my Blog on the role of the CCO and this different way to develop relationships with your customers.

Evangelism

Evangelism is powerful stuff in the human experience. It deals with issues of powerful truths, fundamental faith and trust in all of us. We all want to follow, be part of, associate with, and know a truth.

You have powerful truths in your company, and we can direct the energy of those truths, amplify and focus it. Employ it to enhance the value of who you are, what you sell.

Evangelism is the marketing and selling of the company to itself and in the process to customers, vendors, investors and the world at large. Evangelizing creates a faith bond between all the individuals that make up the partnerships that the company engages in.